Fun tops Billboard’s Hot 100 for fourth week in a row!
30 Friday Mar 2012
Posted Music
in
Fun tops Billboard’s Hot 100 for fourth week in a row!
30 Friday Mar 2012
Posted Fashion Trends, Music
in
30 Friday Mar 2012
Posted Art & Culture, Music
inRebecca Black became a YouTube sensation when she released her music video for ‘Friday’ last year. The video reached a million hits in weeks, but what many do not know is that the song and video cost over eight thousand dollars to be produced. Since her online debut Black, aside from making a name for herself has made cameo’s in big star’s music videos such as Katy Perry’s ‘TGIF’ and has appeared on many talk shows and red carpet events. Although Black’s fame seems to have come easily, the secret to making a viral YouTube video seems to be a mystery. From everything to ‘Charlie bit me’ to the first inklings of Bieber Fever who knows the exact science that makes millions of viewers globally hit replay.
Elle magazine is attempting to define that science by producing a music video of their own that is hoped to go viral. The video seems to have all the ingredients that would intrigue YouTube connoisseurs and prompt them to hit replay and resend. The lyrics of the featured song ‘My Heels’ is co-written by American Idol finalist Kara DiGuardi. The music is upbeat and care-free: “I want a boy that makes me feel the way that I feel in my heels.” It has a certain element of comedy- the majority of the video features clearly homosexual male dancers who parade around in heels inside the Hearst office building. And the vocalist is an Elle employee who is relatable to the public because of her unconventional beauty. And of course, money is no object from the globally renowned magazine company, the lighting and camera work is noticeably professional and the wardrobe is all designer labels. One sure fire way to tell is the lead of the chorus repeats: “Sexy, Strong in my Louvuitons” and no doubt the shoes are all LVs. However, the balance still hangs in the air: will this become the viral YouTube sensation everyone hopes it to be? So far ‘My Heels’ has progressed to several thousand hits but has not yet reached a viral status.