Annie’s original concept was to create a blog & e-commerce site targeting towards working men from ages 22~35 based in NYC. The blog will include the latest hit places, events, styles, leisure & etc… Because men could be lazy at times so the e-commerce site was set up in a easier way for them to shop. For example, different attire, events & etc… This idea was hoping that men could really take advantage of this& entertain them while making them look different or better than before. It’s all about being convenient for the men.
Belinda’s original concept- to integrate the idea of a scrapbook with the information of a fashion magazine. To have blank pages, picture frames and note areas so the viewer will be able to add their own thoughts and pictures in the spaces provided- but will still include all the information of a fashion magazine.